You got to stay Fresh in this Economic Tsunami
Homebuyers often have two options: a fresh new house in "move-in"
condition or an old "fixer-upper." No big surprise, the newly built home
not in need of any significant repairs or renovations tends to fetch a
lot more on the market. Brands are a lot like houses - fresh houses are
more in demand and bring in more money than houses that are old and in
need of some "TLC." People who achieve meaningful and long-term success
personally, economically and professionally understand the critical
importance of staying fresh. You can't just land your newly developed
personal brand today, move into it and expect it to carry you throughout
your career and life while you do not perform any maintenance or
upgrades. Anyone who has ever been in love (or even thought they were in
love) can attest to this. The initial courtship is passionate and you
can't see enough of each other. But as you know, time goes on,
competition enters, and that once passionate flame begins to flicker and
eventually burns out. If a relationship is to have any chance of
thriving long-term success you've got to keep it fresh, right? You are
essentially in a relationship, or pursuing a relationship, with bosses,
clients, co-workers, customers, teachers, etc. For your relationships
with the people who consume your brand to thrive long-term, your brand
needs to stay fresh, current and vibrant enough to retain their interest
and outshine the other brands vying
How Slammed is Your Door?
Let's compile a homeowner-themed "slam score" of your freshness. Is
your brand's door wide open to fresh new ideas, concepts and activities,
or is it slammed shut against all progress and modernization? Rate how
strongly you agree that each of the following fresh statements applies
to you today from 1-5, with 1 equaling strongly disagree and 5 equaling
strongly agree: 1. My friends and colleagues come to me for the most up
to date information. 2. If you are looking for fresh ideas, I am the
one. 3. My current skill set is the most competitive out of anyone I may
come up against for a job and/or promotion. 4. I am aware of the latest
technology that can help me personally and professionally. 5. When my
friends and colleagues want a fresh perspective or strategy I am the
first person they call. 6. The last book that I read was one that was
published within the last 12 months. 6.5 My resume is current, up to
date and competitive.
Now that you've taken the test, let's analyze your score:
If you scored from 7-13, your door is slammed shut. You know what
that means: nobody wants to purchase your brand and you'll soon be taken
off the market and maybe even put into foreclosure. If you scored from
14-20, your door is open a crack. There is minimal demand for your
personal brand, but only at a steep discount and when the more popular
and competitive brands are all off the market. If you scored from 21-26,
your door is open halfway. Your brand will sell if it stays on the
market long enough, but anyone seeking a truly comfortable home they can
move right into will look elsewhere. If you scored from 27-33, you door
is open three-quarters. Your brand is a respectable choice for the
discerning homeowner, but only as a backup if higher bidders get the
more desirable homes in the neighborhood. If you scored a 34 or 35, your
door is wide open. Congratulations! You have the home that is most in
demand and fetches the highest prices in town. Your buyers come to check
you out early in the morning, when only the most competitive homebuyers
are out evaluating the available options.
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